Joyrich x BABY-G “Electric Leopard”

July 14, 2014 at 7:20 pm, Comments Off

In a departure from their first collaboration with the renowned timepiece creators, JOYRICH is thrilled to present a stronger more sophisticated look for men and women.   Futuristic, functional and stylish, the watch maintains JOYRICH’s retro, carefree aesthetic.


The shock-resistant watch features metallic- silver, resin straps with cool, white cheetah prints slicked down the sides for a wild finish.  The timepiece’s round face boasts milky-white accents and a neon blue, electro-luminescent display with stopwatch, countdown timer, and alarm capabilities.



Joyrich Fall / Winter ’14 Collection

July 8, 2014 at 12:32 am, Comments Off


Take a trip to Beverly Hills for the JOYRICH FW14 collection!  Luxury and California nostalgia influence this season with Classic American Culture-inspired prints and simplistic high-end designs.

Inspired by 80’s and 90’s California style, the JOYRICH FW14 collection mixes eye-popping graphics with various fabrications.  From pinup beach girls to retro convertibles, this collection blends Beverly Hills iconography with preppy sportswear silhouettes to create a fun, kitschy look that reads both high fashion and luxury street wear.

The JOYRICH FW14 collection continues to present the “casual-rich” aesthetic of the brand, highlighting the opulence of Los Angeles with its own interpretation of high-end California sportswear.

Enjoy your stay in the luxurious Joyrich Hills!





‘CoCa-Cola’ by Joyrich Collaboration Launch Party

May 29, 2014 at 11:28 pm, Comments Off

Palm trees shook outside Siren Studios May 17th, as the bass dropped inside during Joyrich’s Coca-Cola collaboration launch event.  Singer, Tinashe, dressed in all Coca-Cola x Joyrich garb, sent the crowd wild as she awed everyone with her hit single “2 On”.

This exciting first look gave fashion-conscious attendees the chance to see and touch the entire line of sports wear-inspired mesh jerseys, basketball shorts and dresses as they sampled an array of crisp beverages and sweet deserts, provided by the one, Coca-Cola.

The always beautiful Becky G and girls of GRL could be seen dancing with the rest of the crowd on the floor, up on the wall and in their seats, thanks to sets by DJ Goofy, and from LA radio’s Power 106, Inferno and Mando Fresco.

Coca-Cola has the taste thirst goes for and we hope this new line will be just what trendsetters around the world need.
















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Coca-Cola by Joyrich

April 24, 2014 at 7:08 pm, Comments Off

Joyrich presents it’s SS14 Coca-Cola by Joyrich collaboration releasing on May 17th!

Featuring the classic Coca-Cola brand in a sportswear inspired collection that ranges in mesh jerseys, tank tops, shorts, and accessories.

Check out the full collaboration look book below and keep an eye out for the collection release out soon!

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Joyrich Coca-cola Ashley Moore Dudley Oshaugnessy-2

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Joyrich Coca-cola Ashley Moore Dudley Oshaugnessy-4

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Joyrich Coca-cola Ashley Moore Dudley Oshaugnessy-6

Joyrich Coca-cola Ashley Moore Dudley Oshaugnessy-7


Return To The Concrete Jungle

April 21, 2014 at 6:33 pm, Comments Off

Take over the streets in your city in our SS’14 City Animal Half Sleeve Hoodie. Available now at our flagship stores and online boutique . Shop to it today .

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Joyrich Disney SS14 Collection

March 27, 2014 at 6:24 pm, Comments Off

Joyrich presents it’s SS14 collaboration with Disney, featuring vivid colorful graphics, trendy silhouettes, and a playful 90′s inspired approach towards an iconic classic character generations have grown to love.

















Joyrich / Giza SS’14 Collection Party

March 4, 2014 at 2:09 am, Comments Off


This past Friday (Feb 28) at The Think Tank Gallery, we celebrated our launch of our Spring/Summer 2014 Joyrich/Giza collaboration. Founded by DJ & fashion icon Mademoiselle Yulia, the GIZAlabel is known for its Egyptian influence and blinged-out finishes within each collection.  This is our fourth collaboration with GIZA and we were all so excited to celebrate it’s launch. We enjoyed tunes brought to us by DJ BC Kingdom and DJ Josh Peace , with Mademoiselle Yulia ending the night with a BANG. Thank you to everyone that came out with their good vibes despite the stormy weather, Rain or shine you showed us the meaning of the phrase “Turn Down For What ?”

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Heart of A Champion . . . . .

February 21, 2014 at 3:09 am, Comments Off

Inspired by French street fashion, Our SS’14 Paris Championship Ring crew neck  features the original & bold print of the classic reward of almost every American sport, a Championship ring. Just like the ring, this collection has become apart of Joyrich memorabilia for years to come. Incorporating elements of street fashion with high-end embellishments this piece will give you the opportunity to shine like a champ. Shop this look and more today .


As Bad as You Want to Be . . . .

February 18, 2014 at 8:25 pm, Comments Off

Bad girls really do it better , and we are loving Miss. Natasha Lillipore in our BAD A$$ Simpsons collaboration. Natasha is big on accents and accessories, dressed up with a cute mini skirt, heel and big embellished jewlry, this crew neck is fun for all occasions. You can shop Natasha’s look and more here today. You do not want to miss out on this limited collection.



February 13, 2014 at 12:19 am, Comments Off

We’re proud to present our Spring/Summer ‘14 Joyrich x GIZA collaboration!  Founded by DJ & fashion icon Mademoiselle Yulia, the GIZAlabel is known for its Egyptian influence and blinged-out finishes within each collection.  This is our fourth collaboration with GIZA, and for this collection we introduce clean, athletic-inspired pieces that incorporate elements from the brand’s ancient Egyptian-influenced aesthetic.  


This season, we focus on gold embellishments and hieroglyphic pop art that mimic the opulence of Egyptian royalty.  Gold embroidery, necklaces, and hieroglyph graphics in white, black, and turquoise hues blend together to create a collection that highlights the signature looks of both brands. 


The SS14 Joyrich x GIZA collection is crisp with gold accents that make for great statement pieces.  The collection will be released this Friday, February 14th, 2014, at as well as any Joyrich retailer near you.

Check out the collection campaign video below!