JOYRICH has announced its first collaboration with iconic lifestyle brand, Playboy.
The collection captures the brash, unapologetic attitude of Joyrich, while captivating consumers with the charm and allure that Playboy is known for.
Set in black, white and a soft, playful pink, the collection – which features the iconic Playboy Rabbit Head – is both classic and refined with a confident edge. Lavish shirts, scarves and dresses garnished with a gilded bunny complete the collection, which will be released September 13th online at www.JOYRICHSTORE.com, as well as US and Japan JOYRICH stores.
The Playboy brand first launched as a men’s magazine in 1953 by legendary founder Hugh Hefner. Sixty years later, Playboy is among the most recognized brands in the world, and is a multi-platform purveyor of a design-driven and discernible lifestyle across travel, clothes, food, cars, girls and beyond.
In celebration of our newest collaboration with the iconic 80’s cartoon, Richie Rich, the heavily photographed LA store covered in rosebushes became host to a fun filled launch party last weekend.
Inside, stylish shoppers got a first look at the bold capsule collection, which includes an assortment of tanks, hoodies and shorts while enjoying refreshments by The Grilled Cheese Truck.
Guests, including rapper, K. Roosevelt, Anwar Carrots of Peas and Carrots, Simone Battle of GRL and the Dreamworks team were greeted with gift bags while DJ Goofy kept the party going till closing time.
With his ruby red bowtie and giant sack of money, the world’s richest kid has been rebooted in JOYRICH’S latest collaboration for FW14
Dubbed “The Poor Little Rich Boy”, the young billionaire put stars in our eyes, as his whimsical adventures caused us to fantasize what we’d do with a life of opulence and endless fortune.
The collaboration takes on the laidback, luxurious aesthetic of JOYRICH, fashioning fresh, loud looks for today’s audience that stay true to the look and feel of the iconic American cartoon. Sweatshirts, shorts, varsity jackets and knit sweaters in rich fabrics and bold prints make up a collection that is colorful and modern with a vintage feel.
The iconic comic book character Richie Rich is a beloved member of the DreamWorks Classics portfolio.
(C) Classic Media, LLC
In a departure from their first collaboration with the renowned timepiece creators, JOYRICH is thrilled to present a stronger more sophisticated look for men and women. Futuristic, functional and stylish, the watch maintains JOYRICH’s retro, carefree aesthetic.
The shock-resistant watch features metallic- silver, resin straps with cool, white cheetah prints slicked down the sides for a wild finish. The timepiece’s round face boasts milky-white accents and a neon blue, electro-luminescent display with stopwatch, countdown timer, and alarm capabilities.
Take a trip to Beverly Hills for the JOYRICH FW14 collection! Luxury and California nostalgia influence this season with Classic American Culture-inspired prints and simplistic high-end designs.
Inspired by 80’s and 90’s California style, the JOYRICH FW14 collection mixes eye-popping graphics with various fabrications. From pinup beach girls to retro convertibles, this collection blends Beverly Hills iconography with preppy sportswear silhouettes to create a fun, kitschy look that reads both high fashion and luxury street wear.
The JOYRICH FW14 collection continues to present the “casual-rich” aesthetic of the brand, highlighting the opulence of Los Angeles with its own interpretation of high-end California sportswear.
Enjoy your stay in the luxurious Joyrich Hills!
Palm trees shook outside Siren Studios May 17th, as the bass dropped inside during Joyrich’s Coca-Cola collaboration launch event. Singer, Tinashe, dressed in all Coca-Cola x Joyrich garb, sent the crowd wild as she awed everyone with her hit single “2 On”.
This exciting first look gave fashion-conscious attendees the chance to see and touch the entire line of sports wear-inspired mesh jerseys, basketball shorts and dresses as they sampled an array of crisp beverages and sweet deserts, provided by the one, Coca-Cola.
The always beautiful Becky G and girls of GRL could be seen dancing with the rest of the crowd on the floor, up on the wall and in their seats, thanks to sets by DJ Goofy, and from LA radio’s Power 106, Inferno and Mando Fresco.
Coca-Cola has the taste thirst goes for and we hope this new line will be just what trendsetters around the world need.
Joyrich presents it’s SS14 Coca-Cola by Joyrich collaboration releasing on May 17th!
Featuring the classic Coca-Cola brand in a sportswear inspired collection that ranges in mesh jerseys, tank tops, shorts, and accessories.
Check out the full collaboration look book below and keep an eye out for the collection release out soon!
Take over the streets in your city in our SS’14 City Animal Half Sleeve Hoodie. Available now at our flagship stores and online boutique . Shop to it today .
This past Friday (Feb 28) at The Think Tank Gallery, we celebrated our launch of our Spring/Summer 2014 Joyrich/Giza collaboration. Founded by DJ & fashion icon Mademoiselle Yulia, the GIZAlabel is known for its Egyptian influence and blinged-out finishes within each collection. This is our fourth collaboration with GIZA and we were all so excited to celebrate it’s launch. We enjoyed tunes brought to us by DJ BC Kingdom and DJ Josh Peace , with Mademoiselle Yulia ending the night with a BANG. Thank you to everyone that came out with their good vibes despite the stormy weather, Rain or shine you showed us the meaning of the phrase “Turn Down For What ?”