SS’15 JOYRICH x FILA

January 26, 2015 at 11:29 pm, Comments Off

Being one of the most iconic sportswear, FILA apparel branded themselves with a new form of individual expression. This innovative brand has been rebooted in JOYRICH’S latest collaboration : JOYRICH x FILA.

Understanding sportswear expressed through motion of the athlete FILA fuses together the street aesthetic that JOYRICH brings to the table. The collaboration takes on black and white solid foundations with zebra patterns. Staying true to their sports based aesthetic, the silhouettes of this collection include track suites, tees, hoodies, wind breakers, bucket hats all featuring the zebra print. The classic tennis shoe also features the zebra printed faux pony hair with a gold FILA charm. The JOYRICH x FILA Collection is available at all JOYRICH Flagship locations worldwide and joyrichstore.com .

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Joyrich Spring Summer 2015

January 8, 2015 at 7:32 pm, Comments Off

Spring / Summer 2015, JOYRICH toward to a new stage.

Contemporary street brand continues to advocate, and axis the keyword Retro-futurism,Expanding the collection to Joyrich’s  next chapter. Fresh vivid view of the world and sports season that was focused on a software like paradise. Cosmic graphics reminiscent of the future that was drawn in the 1980s, Optimistic motifs, and fresh pastel colors,It drops into a unique detail.As well as narrating the evolution of the brand, to announce the collection of as it prologues towards the next generation.

 

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FW’14 Joyrich 101 Dalmatians

December 9, 2014 at 4:03 am, Comments Off

Fall /Winter 14 Joyrich 101 Dalmatians COLLECTION RELEASE

Los Angeles–  JOYRICH announces their Fall / Winter ‘14 collection with Disney’s 101 Dalmatians.

With their signature white fur and black spots this classic Disney tale has been rebooted in JOYRICH’S latest collection: 101 Dalmatians.

This collection takes on the luxurious aesthetic of JOYRICH, fashioning fresh, simple looks for today’s audience that stay true to the look and feel of the iconic Disney story. Silhouettes consisting of sweatshirts, high waisted skirts, sweat pants, and knit sweaters against plaid prints makes up this collection that is simplistically fun.

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FW’14 Joyrich x Melody Ehsani Capsule Collection

November 15, 2014 at 1:00 am, Comments Off

Joyrich presents their first jewelry collaboration with Los Angeles based Jewelry designer Melody Ehsani. Embellished earrings for women, and championship rings for men,this exclusive collection embodies the chic rich esthetic with a timeless touch. Available exclusively to Joyrich flagship locations, Joyrich Online Store and Melody Ehsani Flagship store.

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FW’14 Joyrich x Malcolm Stuart Collection

October 7, 2014 at 10:34 pm, Comments Off

Commencing their second collaboration, The FW’14 JOYRICH x Malcolm Stuart collaboration features the unique designs created by Malcolm Stuart himself. In addition to Malcolm’s unique style, he is trained in the classic street style of airbrush and can make work that has any combination of elements and colors. The collaboration takes on the luxurious aesthetic of the streets. Crew necks, varsity jackets, crop tops & pencil skirts make up the silhouettes for this sleek and chic collection. m1

 

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Joyrich x Playboy Collaboration Launch

September 24, 2014 at 1:43 am, Comments Off

Blondes, Bunnies & Beauties . Oh My ! Friday. September 12,2014 kicked off our highly anticipated Joyrich x Playboy collaboration launch. The tone was set as the beautiful Playmate models Audrey Allen, Kennedy Summers, Carly Lauren & Dani Mathers walked in and greeted the party goers at Joyrich Los Angeles. With a playful open bar provided 20 Grand Vodka along with DJ sets by the gorgeous Eve Speciall & Mike G of Odd Future, the fun high level energy was felt through out the event from start to finish. Just when things couldn’t get any better, the one and only, 2014 Playmate of the year Stephanie Burton graced everyone with her presence at launch as well. The Joyrich x Playboy was definitely one for the books, down to the rich-filled custom Joyrich x Playboy tote gift bags , to the marvelous Playmates, This collection left everyone in amazement and eager for more. Head over to the Joyrich Store to check out more from this exclusive collaboration.

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Fall / Winter ’14 JOYRICH x PLAYBOY Collaborative Collection

September 8, 2014 at 8:20 pm, Comments Off

 

JOYRICH has announced its first collaboration with iconic lifestyle brand, Playboy.

The collection captures the brash, unapologetic attitude of Joyrich, while captivating consumers with the charm and allure that Playboy is known for.

Set in black, white and a soft, playful pink, the collection – which features the iconic Playboy Rabbit Head – is both classic and refined with a confident edge.  Lavish shirts, scarves and dresses garnished with a gilded bunny complete the collection, which will be released September 13th online at www.JOYRICHSTORE.com, as well as US and Japan JOYRICH stores.

The Playboy brand first launched as a men’s magazine in 1953 by legendary founder Hugh Hefner.  Sixty years later, Playboy is among the most recognized brands in the world, and is a multi-platform purveyor of a design-driven and discernible lifestyle across travel, clothes, food, cars, girls and beyond.

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Richie Rich Launch Party

August 19, 2014 at 6:46 pm, Comments Off

In celebration of our newest collaboration with the iconic 80’s cartoon, Richie Rich, the heavily photographed LA store covered in rosebushes became host to a fun filled launch party last weekend.

Inside, stylish shoppers got a first look at the bold capsule collection, which includes an assortment of tanks, hoodies and shorts while enjoying refreshments by The Grilled Cheese Truck.

Guests, including rapper, K. Roosevelt, Anwar Carrots of Peas and Carrots, Simone Battle of GRL and the Dreamworks team were greeted with gift bags while DJ Goofy kept the party going till closing time.

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FW’14 Richie Rich / Joyrich Collaboration

July 25, 2014 at 7:45 pm, Comments Off

 

With his ruby red bowtie and giant sack of money, the world’s richest kid has been rebooted in JOYRICH’S latest collaboration for FW14

 

Dubbed “The Poor Little Rich Boy”, the young billionaire put stars in our eyes, as his whimsical adventures caused us to fantasize what we’d do with a life of opulence and endless fortune.

 

The collaboration takes on the laidback, luxurious aesthetic of JOYRICH, fashioning fresh, loud looks for today’s audience that stay true to the look and feel of the iconic American cartoon.   Sweatshirts, shorts, varsity jackets and knit sweaters in rich fabrics and bold prints make up a collection that is colorful and modern with a vintage feel.

The iconic comic book character Richie Rich is a beloved member of the DreamWorks Classics portfolio.

(C) Classic Media, LLC

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Joyrich x BABY-G “Electric Leopard”

July 14, 2014 at 7:20 pm, Comments Off

In a departure from their first collaboration with the renowned timepiece creators, JOYRICH is thrilled to present a stronger more sophisticated look for men and women.   Futuristic, functional and stylish, the watch maintains JOYRICH’s retro, carefree aesthetic.

 

The shock-resistant watch features metallic- silver, resin straps with cool, white cheetah prints slicked down the sides for a wild finish.  The timepiece’s round face boasts milky-white accents and a neon blue, electro-luminescent display with stopwatch, countdown timer, and alarm capabilities.

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